Gliora
Tools

Money

Housing & transport

Life

Tools

Español

Average order value calculator

Average order value calculator

Average order value 37,50 €

The average order value (AOV) is the average amount a customer spends per purchase. Raising it (cross-selling, bundles) is usually easier than winning new customers.

This average order value calculator works out how much a customer spends per purchase, on average, from your revenue and number of sales for a period.

A cheaper lever than new customers

Your average order value (AOV) is one of the fastest metrics to move: a small nudge through bundles, upsells or cross-selling can raise revenue without spending more on acquisition. Track it over time to see if your pricing and merchandising changes are working.

FAQ

What is average order value (AOV)?
It's the average amount a customer spends per purchase: total revenue for a period divided by the number of sales in that period.
Why does raising the AOV matter?
Increasing what each customer already buys from you — through cross-selling, upselling or bundles — is usually cheaper than acquiring new customers, and it grows revenue directly.
How can I increase my average order value?
Common tactics include bundling related products, offering a discount above a spending threshold, upselling to a premium version, and cross-selling complementary items at checkout.