The conversion rate is the percentage of visitors who complete the desired action (purchase, signup, lead). Improving it is usually more profitable than driving more traffic.
This conversion rate calculator works out the conversion rate and cost per conversion of your website or campaign.
The metric that drives revenue
Raising your conversion rate multiplies your results without spending more on acquisition. Track it alongside cost per conversion to invest where it pays off most.
FAQ
How is the conversion rate calculated?
Divide the number of conversions (sales, signups, leads) by total visits or leads and multiply by 100. For example, 60 sales from 2,000 visits is a 3% conversion rate.
What is cost per conversion?
It's your total spend divided by the number of conversions. It tells you how much each sale or signup costs you and is key to knowing whether a campaign is profitable.
What's a good conversion rate?
It varies a lot by industry and traffic source, but ecommerce sites typically convert between 1% and 4%. Compare your own rate over time rather than chasing a fixed benchmark.
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