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ROI & ROAS calculator

ROI & ROAS campaign calculator

ROI 100%
ROAS (revenue / spend)
5×
Net profit
1000,00 €

ROAS compares revenue with spend; ROI factors in your margin, so it reflects the campaign's real profit.

This ROI & ROAS calculator works out the return on your advertising from spend, revenue generated and profit margin.

Measure what you actually gain

ROAS looks at revenue; ROI looks at profit. A campaign with a good ROAS can still lose money if your margin is low, which is why it pays to track both.

FAQ

What's the difference between ROI and ROAS?
ROAS divides revenue by ad spend (how many dollars of revenue you generate per dollar invested). ROI accounts for your margin, so it measures actual profit rather than just revenue.
What counts as a good ROAS?
It depends on your margin. With thin margins you need a high ROAS to be profitable; with fat margins, a lower ROAS can still turn a profit. Always check the ROI too.
Can ROAS be positive while ROI is negative?
Yes. A campaign can generate more revenue than it costs (positive ROAS) and still lose money once your margin is applied — that's exactly why ROI is the number that tells you whether you actually profited.